Online shopping in India moves fast. During major festival periods and daily flash events, prices on smartphones, laptops, audio gear, and fashion change constantly. At CompareKro360, our mission is to cut through advertising hype and give shoppers transparent, reliable price intelligence. Here is the exact methodology we follow to record, calculate, and evaluate prices across Amazon, Flipkart, Myntra, Meesho, and other Indian marketplaces.
Capturing Live Store Pricing and MRP
Whenever a deal is added to CompareKro360, our team captures two primary figures directly from the active store page: the manufacturer maximum retail price (MRP) and the current live deal price offered by the merchant. The percentage discount displayed on our deal cards is calculated strictly through the standard formula: (MRP − Deal Price) ÷ MRP × 100.
We do not guess prices or rely on outdated catalogs. Every figure shown reflects what was publicly visible on the merchant’s official product listing at the time of publication.
Calculating the Loot Score
Not every discount represents genuine value. A product discounted by 40% might have been sold at that exact price for the past six months, while a 15% discount on a flagship smartphone could be an all-time record. To give shoppers immediate context, we calculate a Loot Score on a scale from 1 to 100.
The Loot Score weighs three objective factors:
- Discount Percentage: The relative depth of the price cut against the product’s official MRP.
- 90-Day Price Benchmark: Whether the current offer is at or near the lowest price recorded for that item over the past 90 days.
- Remaining Deal Duration: The time sensitivity of flash sales and lightning promotions before stock runs out or the promotion window closes.
A high Loot Score is not a guarantee or a commercial promise. It is an editorial flag alerting shoppers to look closer because the data suggests an above-average buying opportunity.
Weeding Out Inflated and Fake MRPs
A common pitfall in online retail is the inflated MRP. Some sellers mark an artificial MRP far above the customary selling price so they can advertise a dramatic 70% or 80% price slash. If an item usually sells for ₹1,000, setting a fake MRP of ₹5,000 does not make a ₹999 deal an 80% saving.
We actively monitor baseline pricing to detect inflated figures. If an MRP appears artificially inflated, we do not treat the markup as genuine savings. Shoppers can also use the True Discount Calculator on our Tools page to test any price claim against typical market rates before purchasing.
Active Deal Curation and Community Corrections
We would always rather remove an expired deal than leave a dead price online. When merchant inventory sells out or a flash coupon expires, we strive to update or archive the listing promptly.
If you encounter a wrong price, an expired promo code, or a broken link while browsing, please let us know immediately through our Contact page. Please include the exact product name, the store name, and the current price you observed. Your feedback helps keep CompareKro360 accurate and trustworthy for thousands of Indian shoppers every day.